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Video conferencing software
27th September 2017 0 Broadband

How to Use Video Conferencing to Transform Your Business

We’ve said it before and we’ll say it again – conferencing is big in business, and only set to get bigger. Now that our digital lives are so intertwined with the way our companies run, efficient communication is key. What once required a business trip abroad can now be covered over a few video conference meetings and a good messaging system (much to the disappointment of those who enjoyed jetting off to a different office at the start of every new project!).

Global businesses are increasingly turning to video conferencing to keep in touch across countries. But how can you use video conferencing to benefit your business? If you’re considering investing in conferencing equipment for your company, then read on. We’ve broken down 5 handy tips that show exactly how you can make the most of your conference calls.


1. The first and most important way in which conferencing can be used to transform your business is through the travel time and expenses it saves. Long gone are the days of flying business class to discuss a new brief or idea – conferencing allows you to bring together employees from different offices across the world. This in turn increases productivity, as well as allowing for increased attendance in these calls, as nobody is restricted by distance or time. When you calculate the number of trips taken annually and determine the associated costs (transportation to and from the airport, the cost of plane tickets, meals, time lost in travel), it is clear why video conferencing is such an attractive alternative. Conference calls can be set up any time, anywhere – making them vastly useful to any company who usually rely on travel for meetings.


2. A picture is worth a thousand words – and a video even more so. Whilst a phone call can suffice in many situations when it comes to passing on information, a live video conference is still going to be a much more effective solution for many businesses in a number of situations. Whether you’re visually demonstrating a new product to your international sales team, or troubleshooting an issue with a client which requires data sharing – a video can bring further clarity to what you’re trying to explain. Even if you’re mostly using your video conferencing to bring your team together across various office locations, a conference call can be a great way of reading people’s reactions and having discussions that wouldn’t be as transparent as a phone call.Conference call


3. It gives you an edge over the competition. For anyone in business, time is money. There is no benefit for being second in bringing new products or ideas to market, which is why video communication creates and maintains competitive advantage for your business. Quicker decisions are made, and you can also have access to the experts in your team at the touch of a button. Teams that communicate through video will share knowledge faster and will ultimately be more informed, reducing the time required to bring a new product or service to your customers.


4. Communication isn’t just internal within a business, it’s also external. You can use your conferencing system to bring in remote experts for consultations or training without the expense of bringing them to your office, or even use your system to sell a product or service to a potential customer.


5. In the long term, conference calling also allows for the scalability of a business. Whilst larger corporations are likely already using these systems, for SMEs who are thinking of expanding their locations further afield, conferencing allows for flexibility like no other communication solution.


Though face-to-face interactions with your customers, partners and colleagues will never be replaced, the huge leaps in quality, availability, and ease-of-use make video conferencing the closest thing to being there in person. If you’re considering a video conferencing solution for your business, then get in touch with our Just Telecomms team today!